Building Your Brand
Once you’re published, one of the most important steps you can take to expand your online marketability is to build your own brand. What do you want to be known for? Granted, if you’re like myself, your interests - and subsequently, your published work - is all over the map. But brands build customers, and loyalty. Prove yourself true and reliable to your readers, and your brand will stand the test of time.
Here’s a concise, well-stated article by Lisa Barone covering five major aspects of personal branding. As Lisa says, “Remember: A personal brand is what you are, not how you act.” Read the article…
I'm Sandra Friend, author of more than 20 books on outdoors, nature, and travel subjects. I'm an award-winning member of 